Sip’d is a ground breaking television series focusing on craft beverages from around the world. Entrepreneur and beverage connoisseur, Ryan Vet, hosts the series.
Influencers are dominating marketing as a powerful and effective channel for reaching audiences. Millennials down through iGeneration are spending more money than ever before on experiences and an enriched lifestyle. Sip’d, is influencing these buyers and is a perfect partner for your brand.
craft distilleries (liquor) have experienced 30% growth year over year accounting for nearly $3.7 billion is the US annually.
Millennials are pouring billions of dollars into craft beverage consumption year in and year out. But at the core, it is not only about the drinks, it is about the experience, location and story associated with a drink.
Craft breweries have grown more than 6 times. In 2007, there were an estimated 1,500 craft breweries across the USA. Now, there are more than 7,000.
According to a recent Forbes article, 65% millennials are saving their money for travel and their next “big experience.”
Millennials also consumed 42% of wine in the US but millennials only make up about 20% of the drinking age Americans.
Of the US population indicated they prefer craft beer
Coffee consumption is up
Tea is growing at a 4.4% increase.
Were willing to pay significantly
Further, the generation is all about knowledge, data and information. More than ever before, they want to learn and absorb because information has always been a search away.